Microsoft Dynamics CRM was first introduced in 2003. Dozens of releases later, Microsoft Dynamics CRM 2016 just released to market. It is a recognized industry leader with most recent honors as the winner in CRM magazine’s Market Leader Awards in four categories: Enterprise CRM Suite, Midmarket CRM Suite, Small Business CRM Suite and Sales Force Automation.
It offers solutions for various industries such as government, financial services, manufacturing, health care, retail, professional services and education.
Dynamics CRM offers the following functions: sales force automation, marketing planning and automation, social listening and engagement, customer service (including robust call center and field services solutions) and analytics. It is developed to work seamlessly with Office365, SharePoint, Yammer, Skype, Cortana Analytics, PowerBI, Windows and Azure. Dynamics’ flexible architecture and rapid release cycle allows new features and capabilities to be implemented quickly.
Dynamics CRM provides a next-generation native Microsoft Outlook client, browser-based and mobile access, role-tailored design and advanced user personalization. Inline business intelligence is available via pre-packaged, real-time, and drillable dashboards, with the flexibility to create custom ones as well.
Dynamics CRM utilizes Windows Workflow Foundation to provide a robust engine for business process automation. Users can implement process automations that are simple (a single step) or complex (a series of steps, checks, waits, and rules that control the automation). The system also leverages machine learning for proactive, actionable insights.
Dynamics is offered both in the cloud and on-premise, and operates on the .NET framework, allowing developers to integrate other applications using Web services. It can be accessed via iPhone, Android and Windows mobile devices. This system is compatible with Internet Explorer, Firefox, Safari or Chrome. It is offered in 44 languages and 130 countries, with data centers around the globe.